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The work

Campaigns, Digital, Production, Selection

Brand

Dạ Hương

Our solutions

CAMPAIGN DIGITAL PRODUCTION

With the barrier "Women’ private area" is sensitive to mention, share or discuss publicly. Almost Vietnamese women feel ashamed to talk about or other relevant topics and Dạ Hương is one of these.

About Project

As directly mention can make target audiences feel uncomfortable, we create a new term which metaphor for the “women’ private area” to encourage people to talk more about this and feel free to mention about.

“Wonder” means the gift from nature. The new term not only compliments the beauty of the enclosed area, but also features the natural ingredient in Dạ Hương’s products.