Vietfood 2026. Real connections. Commercial momentum.
Trade promotion in Vietnam, built around the conversations that move a business forward. Knock Knock helped clients turn buyer connections into MOU agreements and successful orders.
A meeting point for the food and beverage industry in Vietnam.
Vietfood & Beverage – ProPack Vietnam 2026 took place from 6 to 8 August at the Saigon Exhibition and Convention Centre (SECC) in Ho Chi Minh City. Organized by VINEXAD, the 2026 edition marked the exhibition’s 30th edition in the city.
The event connects food and beverage products with processing technology and packaging. Its business programme includes industry discussions, product experiences and B2B buyer meetings, creating opportunities for manufacturers and brands to meet importers, distributors and retail partners.
For a company exploring Vietnam, an exhibition is a place to test the clarity of its offer, understand buyer questions and begin commercial conversations. Preparation and follow-through give those conversations a stronger direction.
Knock Knock participated in the trade promotion process, supporting clients in connecting with buyers and developing commercial opportunities. The engagement helped clients secure MOU agreements and successful orders, demonstrating the value of connecting brand presentation with practical business development.
01 / CONNECTION
Buyer conversations
A stronger bridge between the client’s product offer and the interests of prospective buyers.
02 / COMMITMENT
MOU agreements
Buyer connections that developed into memoranda of understanding and a foundation for cooperation.
03 / COMMERCE
Successful orders
Commercial outcomes for clients, extending the value of participation beyond exhibition visibility.
A CONNECTED TRADE PROMOTION APPROACH
Prepare the offer. Connect the people. Move the opportunity forward.
Our trade promotion services in Vietnam bring brand strategy, communication and commercial preparation into one working plan. The following framework can be tailored to your next market-entry or exhibition brief.
01
Before the exhibition
Clarify the product offer, target buyer profile and commercial objectives. Align brand messaging, presentation materials and the questions buyers need answered before a meaningful meeting.
02
At the exhibition
Connect product presentation with buyer conversations and local coordination. Make it easier for prospective partners to understand the brand, evaluate the offer and discuss next steps.
03
After the connection
Keep commercial conversations moving with organized follow-up. Clarify sample requests, product information and next actions so buyer interest can develop into a working relationship.
YOUR LOCAL PARTNER IN VIETNAM
Professional trade promotion that connects creative and commercial work.
International brands need more than a translated presentation. Buyers need a clear product story, relevant information and a workable next step. Knock Knock connects these needs through our integrated capabilities in brand building, marketing, digital technology and trade promotion.
We help businesses prepare buyer-facing communication, strengthen their digital credibility and coordinate market-facing activity. Working with one connected team makes it easier to keep the brand story consistent across presentations, exhibition materials, websites and follow-up conversations.
Whether you are introducing a food product to Vietnam, exploring distribution or preparing for an industry exhibition, we start with your business objective and build the support around it.
Can Knock Knock support international brands entering Vietnam?+
Yes. We connect market preparation, brand communication and trade promotion to help international companies present their offer to relevant buyers, distributors and business partners in Vietnam. The scope is defined around your product, market and objectives.
What does exhibition trade promotion support include?+
Depending on the brief, support can include buyer-facing materials, exhibition communication, local coordination, business matching and structured follow-up. We agree the responsibilities and deliverables before implementation.
What were the outcomes at Vietfood 2026?+
Knock Knock participated in the trade promotion process and helped clients secure MOU agreements and successful orders through buyer connections. These are the outcomes of this engagement; future results depend on the product offer and commercial discussions.
How do we start working with Knock Knock?+
Share your product category, target market, buyer profile, timeline and commercial goal through our contact form. We will review the brief and recommend a practical scope for market preparation and trade promotion.
LET’S CONNECT YOUR BUSINESS WITH VIETNAM
Your next buyer conversation starts with a clear plan.
Tell us what you are bringing to market, who you want to meet and what you want to achieve. We will help shape the right trade promotion scope.
